Brand systems
Create and maintain shared brand records that organise the visual foundations used across the platform.
Applications / Design and media
Brand Hub
Brand Hub brings colours, typography, logos, design tokens, guidelines and production specifications into one governed identity system, where teams can build reusable standards, check accessibility, manage approved versions and carry consistent brand decisions into connected creative tools.
Highlights
01 — 05
Highlights · 01
Maintain named core and landscape palettes with usage guidanceColour palettes
Define named colour collections with usable brand values.
Highlights · 02
Use named heading, body and supporting styles linked to the editorial scaleType scales and text styles
Connect fonts to a repeatable hierarchy of headings and body text.
Highlights · 03
Choose the primary, light and compact versions of the Cedar House identityLogo variants
Store primary and alternative logos with their intended metadata.
Highlights · 04
Keep spacing, corners and shadow values in a reusable design systemDesign tokens
Name reusable design values and their supported property scopes.
Highlights · 05
Give collaborators practical voice principles, welcome copy and a publication checklistRich brand guidelines
Explain voice, imagery and usage rules with structured written examples.
A closer look
06 — 20
06Gradients07Colour variants08Contrast matrix09Colour-vision simulation10Brand versions and differences11Version usage12Multiple brands and a default13Parent and child brands14Custom brand asset categories15Starter kits16Palette and brand-kit import17CSS, SCSS and JSON token export18Brand-book export19Entity comments and collaboration20Reuse in creative applications
A closer look · 06
Build a three-stop gradient from the landscape paletteGradients
Define a branded gradient as part of the visual language.
A closer look · 07
Develop related Evergreen shades from the original brand colourColour variants
Generate and manage related shades or variations from a base colour.
A closer look · 08
Compare every palette pairing before choosing text and background coloursContrast matrix
Compare foreground/background combinations across a palette.
A closer look · 09
Inspect the coastal palette with a colour-vision simulationColour-vision simulation
Inspect how palette choices appear under the available simulation modes.
A closer look · 10
Review the exact additions and changes since the initial creative directionBrand versions and differences
Preserve a brand milestone and inspect what changed between versions.
A closer look · 11
Trace the published guest experience kit into the opening design collectionVersion usage
See the available information about where a brand version is consumed.
A closer look · 12
Manage the Cedar House master brand and its Garden Table dining identityMultiple brands and a default
Manage several identities in a service and choose the usual starting brand.
A closer look · 13
Keep the Garden Table dining identity under its Cedar House parent brandParent and child brands
Record a hierarchy between related brand identities.
A closer look · 14
Keep reference photography and usage guidance in a dedicated brand categoryCustom brand asset categories
Organise additional brand material beyond logos and colours.
A closer look · 15
Start a seasonal identity with an editorial palette and typography kitStarter kits
Use an available brand starting point and adapt it to the organisation.
A closer look · 16
Preview a named palette import from existing colour valuesPalette and brand-kit import
Bring existing brand material into the structured kit.
A closer look · 17
Export named design values as CSS, SCSS or JSON for implementationCSS, SCSS and JSON token export
Hand reusable design values to implementation teams.
A closer look · 18
Share a readable brand book containing the managed colours, typography and guidelinesBrand-book export
Produce an HTML/CSS brand reference from the managed kit.
A closer look · 19
Prepare contextual feedback alongside the Cedar House colour kitEntity comments and collaboration
Discuss a particular palette, logo or guideline with other contributors.
A closer look · 20
Use the published Cedar House colours, typography and logos inside the design collectionReuse in creative applications
Show the same brand choices being used in a design, slideshow or email.
Additional Details
The main areas Brand Hub brings together.
Colour and accessibility
Manage palettes, swatches and gradients with guidance for consistent and accessible colour use.
Typography and logos
Define fonts, type scales, text styles, logos and the rules that govern their application.
Tokens and guidelines
Turn brand decisions into reusable design tokens, specifications and clear usage guidance.
Controls and templates
Protect important brand choices through reusable resources and controls applied to connected creative work.
Collaboration and distribution
Review changes, manage versions and make approved brand resources available across the platform.